Increased response rate of 33 %
Aon's clients enjoyed huge success with their mobile campaigns targeted at young pension scheme subscribers. The campaign was run with Visma Addo Enterprise and the aim was to increase the response rate by being both modern and offering a digital signature option.
"At the end of the campaign we had a response rate between 25 and 30 %, which is far more than we usually experience with an old-fashioned information meeting. And we saved time, ours and the clients', because we had no need for individual advisory meetings"
Thomas Krogh Jensen,
former marketing director at Aon
Pensions broker Aon chose Visma Addo Enterprise, when they decided to run mobile campaigns with a digital signature option. The campaign was directed at two of Aon's clients, with a combined membership of 2,700 employees, all of whom were about to switch to a new pension scheme.
Formerly, Aon would have had to book meetings with all 2,700 employees but with so many employees this would have been an enormous undertaking. With Visma Addo's mobile campaign and integrated digital signature, Aon saved time and money for everyone involved. The savings were achieved because many pension scheme subscribers received and signed the agreement digitally, and because many previously manual processes were automatised. That people received the agreements where they were and on their preferred platform also contributed greatly to the success of the campaign.